Kentucky Fried Chicken Case Study Essay

The berth focuses on tetrad major topics (1) analysis of the fast-food industry from twain a domestic and an internationalistic shew of view (2) the development of KFCs handicraft strategy from 1992 to 1996 (3) an analysis of KFCs coronation strategy in Mexico and Latin the States and (4) the Mexican peso crisis of 1995. This case begins by analyzing the strategic changes that took place in Kentucky fried Chicken Corporation (KFC) as it go through a variety of will power changes from the 1950s through the 1980s (1) KFCs founding by Colonel Harland Sanders in 1954 (2) the trade of KFC to Jack Massey and John Young Brown, Jr., in 1964 (3) Heubleins encyclopedism of KFC in 1971 (4) the learnedness of Heublein by R. J. Reynolds in 1982 and (5) PepsiCos acquisition of KFC in 1986.As such, the case provides an hazard to examine issues related to corporate diversification/ acquisition strategy and business portfolio management. The case in whatever case discusses the U.S. fast-food industry and its international dimension. It also examines KFCs international strategy with a particular focus on Mexico, providing a vehicle for discussion of risks and opportunities of doing business in a foreign country. Some of the strategic Issues and Discussion Questions for This Case Include1. How did distinct corporate p bentage-under Heublein, R. J. Reynolds, and PepsiCo-affect KFC? 2. What motivated the three international corporations to buy KFC? 3. Can you identify any added value that all(prenominal) of these three firms brought to KFC? 4. What are the driving forces in the fast-food industry? 5. victimisation the five forces model, assess the strength of each force within the fast-food industry. 6. Complete a SWOT analysis for KFC.7. In what ship canal is KFC positioned to take advantage of the industrys key success factors? 8. What are the major strategic issues surrounding KFCs termination to expand or freeze step-up in Mexico?