Brand personality Literature review Example | Topics and Well Written Essays - 2000 words

Brand personality - Literature review ExampleBrands may be also said as business organization at the same time, it champions in generating revenue, thus stags can be regarded as investment. In return, blades need to payback certain amount of revenue to their owner. Brand Personality is a collection of human features connected with a specific brand (Aaker & Biel, 1993). A brand can easily come across the notice of the customer if the advertising is done with known celebrities or with the help of certain well known figures of historic moment. Brand personality is often questionable in terms of plateful and at time is answerable in theoretical conception based on nature. Once brands are developed, they shelter the caller-up under the umbrella with many numbers of products, which can provide it incredible strategic advantage and financial gains. In the present market scenario, a major role is played by brand. Over a long period of time, brands have significantly controlled the pe rformances of the marketers and have influenced the promises and the benefits provided by the brand to their consumers for that particular product (Hanasali & et. al., 2005). The paper intends to discuss branding and Aakers brand personality with its explanation along with its criticism. Meaning of Branding A brand is fundamental by nature or is represented by its offerings and what it delivers. Brand motivates its consumers by the offerings provided by a particular company. Brands establish themselves in the market over a period of time by the means of conveying a companys message to their customers through consistent advertisements and by following suggestions provided by friends, colleagues, by family members along with ensuring communication between its representatives and its company members. The brands are often saved from others by securing service maker or trademark by a certified agency, generally by government agency (Herford & et. al., 2007). The public knowledge some th e companies brand is often set as a factor of companies evaluations. At times, corporations undergo market research to become aware about the public brand recognition, at the same time to know about the behaviour of the customers towards the brand. When the companies are construct a brand or working upon a brand, at times they take the help of search engine and WebPages having the outline of the work details before establishing the successful brand. Organising the fields name and the brand name is an extremely zippy part of searching and keeping in touch with the clients and the visitors consequently branding the new company (Asperin, 2007). Brand name helps in the identification of the image and liking of that particular service or product, which in return results in the clients to be drawn towards the new brand in the market. Branding is a procedure of building companies asset, which helps to build goodwill in the market. If a company is able to establish a stellar reputation a mong the competitors then branding procedure can help in creating an image in the market. It motivates a company to meet its expectations by bringing in more innovative service or product and to slip by its expectations in the competitive market scenario. In todays dynamic marketplace, brands have large marketing landscape, where the ground of spreading the message and introducing the product is generally performed through the use