Cadbury Schweppes Management Case Study Example | Topics and Well Written Essays - 3250 words

Cadbury Schweppes Management - Case Study ExampleIn these days, cocoa beans were being imported from south and Central the States and West Indies. In fact the cocoa beans had so much value and were expensive. It could only be afforded with the wealthy and elite people of the society then. Experimenting with his pestle and mortar, legerdemain Cadbury produced a range of cocoa and burnt umber drinks with the latter having sugar (Cadbury, 2008).In 1861, John Cadbury the founder handed over the business to his eldest sons Richard and George. It is to their leadership that the supremacy of the Cadbury Brothers limited is owed. In 1899 the business became a private limited company and was branded Cadbury brothers Limited. The growth of the business led to invention of the chocolate bars which were straight spiced up with milk The first milk chocolate that was ever made was course, dry and neither sweet nor milky enough for the public taste. At the corresponding time, there was great c ompetition from other continental manufactures of chocolate which led to the need of the Cadbury Company to launch other tastes and variety of chocolates one of them being dairy farm maid which later became dairy milk and finally evolved to be branded Cadbury dairy milk, which has a unique flavor and smooth.Cadbury Brothers limited later merged with Schweppes Inc in 1969 to form Cadbury Schweppes plc which is a confectionery and Beverage Company that processes non alcoholic beverage. It has an employee base of approximately 59000. Cadbury Schweppes Plc currently has its headquarters in Berkeley Squ be, London which is in England in coupled Kingdom. Cadbury Schweppes plc is principally involved in the manufacture, distribution and sale of branded beverages and confectionery, in addition to other related foods. It supplies its products through wholesale and retail outlets of the confectionery which are licensed and registered by the state in which they are located. Cadbury Schweppes plc trades in almost all the countries that are available worldwide because contemporary knowledge, it is one of the leading chocolate producers world wide. Cadbury Schweppes plc markets a range of chocolates, gum and sugar confectionery brands worldwide. These brands are in the form of bars, blocks, bagged products, packets, rolls, boxed assortments, chocolate eggs and novelties (Cadbury, 2008).There are various myths which have been propagated about management which are supposed to help organizations increase their earnings. Myths in the business arena usually come up as managers refine to find ways to survive in the business world which is usually full of challenges and uncertainty. They provide some kind of hope as they provide something that managers canister hold onto as they run their businesses. These myths usually influence the way companies make decisions and the way management run firms as much as the strategies have not been proved to be true. These myths help manage rs come up with a set of policies or strategies that they employ in order to help their organizations achieve certain objectives. roughly of these myths according to Foss (2006) include the fact that it is harder to acquire a competitive edge if a company uses outside resources or resources it has purchased instead of using internally produced resources. The tooth root cause of this misunderstanding cropped up from Cool and Barney argument that only resources that cannot be sold by the company are considered to be valuable. Cadburys has not